The Challenge
While Shubhakaryam Hospitalities excelled in event planning, their reliance on social media made it difficult to present their work in an organized and professional manner. Potential clients struggled to navigate their services, and inquiries were scattered across different channels, leading to inefficiencies. Without a structured digital presence, they lacked credibility in a competitive market. A website was essential to streamline client interactions, improve accessibility, and position them as a top-tier event planning service.
Without a structured digital presence, they lacked credibility in a competitive market. A website was essential to streamline client interactions, improve accessibility, and position them as a top-tier event planning service.
Pain Points
No dedicated website only Instagram for inquiries.
Had to explain services repeatedly to every potential client.
No structured way to collect inquiries or bookings.
No online visibility on Google or other search platforms.
Solution
To establish a strong online presence, I designed a website that showcased both Shubhakaryam Hospitalities' event planning services in Hyderabad and catering business in Warangal. The goal was to create an elegant, user-friendly platform that highlighted their expertise, past work, and service offerings while simplifying client inquiries.
With a clean layout, strategic content placement, and seamless navigation, visitors could easily explore services, view past events, and contact them effortlessly. This solution strengthened their brand identity, making them a go-to choice for event planning and catering.
Designed a clean, modern website that showcases their services, past work, and brand story.
Designed an intuitive layout, ensuring easy navigation for all users, including senior audiences.
Implemented fast and simple inquiry forms to streamline bookings.
Integrated WhatsApp for direct communication.
Optimized the site for local SEO, improving discoverability in Hyderabad and Warangal.
Results
The new website elevated Shubhakaryam Hospitalities' brand perception, positioning them as a premium and credible service provider in the event planning industry. Unlike many competitors still relying on outdated websites or social media, this platform gave them a distinct competitive edge while making their services easily accessible to anyone, anytime.
Acting as a 24/7 digital storefront, the website showcases their services, past work, and brand story in one place. Clients can now inquire seamlessly through structured forms, and with WhatsApp integration, inquiries became effortless. Before the website launch, the client received no WhatsApp inquiries, but after going live, they saw a massive increase, making customer interactions smoother and more convenient.
Design Process
Client Briefing
Competitor Analysis
Moodboard
Visual Strategy
Design & Content Creation
Sketching & Wireframing
Feedback & Revision
Copy writing
Development
Optimization
Launch & Final testing
Client Briefing
To create a website that truly reflected Shubhakaryam Hospitalities' expertise, I conducted an in-depth client briefing. This step was crucial in understanding their specific needs, business goals, and the challenges they faced with their existing digital presence.
During our discussions, they emphasized the need for a website that not only showcased their services but also made client inquiries seamless. They wanted an elegant, user-friendly design that reflected their brand’s sophistication while ensuring a smooth experience for potential customers. Another key concern was differentiating themselves from competitors, many of whom had outdated websites with poor user experiences.
By gathering these insights, I was able to set clear objectives for the project—focusing on a modern, visually appealing design, easy navigation, and effective lead generation tools.
Target Audience Research
Shubhakaryam Hospitalities caters to a diverse audience, including couples planning weddings, parents organizing traditional ceremonies, and businesses hosting corporate events. Additionally, their catering services in Warangal attract families and individuals looking for premium food arrangements for special occasions.
The primary audience ranges from 25 to 65 years old, covering both tech-savvy users and those less familiar with digital platforms. Given this, the website needed to be simple, intuitive, and accessible, ensuring that all users could easily navigate through services, browse past events, and make inquiries without frustration. Special attention was given to readability, with clear fonts, high-contrast colors, and a structured layout to enhance usability for all age groups.
Rajesh Kumar
(Parent of Groom)
Businessman
52 years old
Pain Points
Doesn’t use Instagram much. Prefers a professional website for inquiries.
Needs
A trustworthy event planner with an organized portfolio and direct contact form.
Priya Reddy
(Bride-to-Be)
Software Engineer
28 years old
Pain Points
Struggles to find a one-stop event planning solution. Prefers an easy online inquiry system.
Needs
A clear list of services, pricing, and quick contact options.
Competitor Analysis
To create a website that stands out, I conducted a competitor analysis, reviewing local event planners and catering businesses in Hyderabad and Warangal. Most competitors relied heavily on social media, while those with websites often had outdated designs, non-responsive layouts, and generic stock images that failed to capture their unique brand identity.
This presented a clear opportunity to differentiate Shubhakaryam Hospitalities. By designing a clean, modern, and visually engaging website, I ensured they appeared more professional and credible. A responsive layout, authentic visuals, and a well-structured portfolio positioned them as a top-tier event and catering service, giving them a competitive edge in the industry.
MoodBoard
Before diving into the design, I curated a moodboard to define the website’s visual direction. I explored high-end event and catering websites, luxury wedding themes, and elegant color palettes to ensure the design aligned with Shubhakaryam Hospitalities’ brand identity.
The moodboard helped establish a refined and cohesive aesthetic—balancing sophistication with warmth. Rich, traditional tones combined with modern minimalism created a look that felt both premium and welcoming. This guided every design decision, from typography to imagery, ensuring a visually compelling and brand-consistent website.
Sketches & Wireframes
With a clear visual direction in place, I began sketching rough layouts to map out the website’s structure and user flow. Guided by the moodboard and current design trends, these initial sketches allowed me to experiment with different arrangements before refining them into detailed wireframes.
The wireframes focused on clarity and usability, ensuring that key sections services, portfolio, and contact details were easy to navigate. Since the target audience included both tech-savvy users and those less familiar with digital platforms, I prioritized a clean, intuitive layout. This step laid a strong foundation for the final design, balancing aesthetics with seamless functionality.
Visual Identity
A strong visual identity was key to establishing credibility and making Shubhakaryam Hospitalities stand out. I carefully selected a color palette and typography that reflected their elegance while ensuring a seamless user experience.
Color Palette
To maintain brand consistency, I used Deep Gold and Maroon as the primary colors, aligning with Shubhakaryam Hospitalities’ existing brand identity. Deep Gold symbolizes luxury and grandeur, while Maroon adds richness and warmth, reinforcing the premium feel.
For balance, I introduced a soft pale sand (#FEF9EF) as the background, a neutral tone that blends seamlessly with the primary colors. A slightly darker shade (#FEF0D8) adds depth, while white and black ensure clear, readable text.
Typography
I selected fonts that reflected the luxury and elegance of Shubhakaryam Hospitalities while maintaining readability. Alga was the perfect choice for headings, adding a sophisticated and high-end feel. For body text, I used DM Sans, a clean and modern sans-serif font that ensured clarity and accessibility. This combination balanced style and usability, making the content visually appealing while remaining easy to read.
Platform Selection
Before development, I evaluated platforms based on Shubhakaryam Hospitalities’ needs. They required a scalable, easy-to-manage website, so I considered Framer, Wix, Squarespace, and WordPress. While Framer offered design flexibility and Wix/Squarespace were beginner-friendly, they lacked the customization and scalability needed.
After discussing options, I recommended WordPress for its full design control, SEO-friendly structure, and integration with essential features like contact forms and booking systems. Its flexibility made it the best choice for their growing business.
Development
Now that the platform was decided, I moved on to development using WordPress with Elementor. Elementor provided a flexible, drag-and-drop interface, allowing for pixel-perfect design while maintaining responsiveness across all devices.
To ensure a seamless experience, I customized a premium WordPress theme that closely matched my wireframes and design vision. This approach saved development time while allowing for extensive modifications to align with Shubhakaryam Hospitalities' brand identity. The result was a high-performing, visually polished website tailored to their needs.
Collaboration & Marketing Strategy
I collaborated with Bagit Media, a marketing agency, to refine the content strategy and optimize CTAs for higher conversions. Their team also ran digital ad campaigns for Shubhakaryam, and I designed landing pages specifically for these campaigns to improve lead generation and engagement.
Optimization
With the design implemented, I focused on optimizing performance and functionality. I ensured fast loading speeds by optimizing images, enabling caching, and minimizing unnecessary scripts.
For user experience, I fine-tuned responsiveness, making sure the website looked and functioned flawlessly on all devices. I also integrated WhatsApp for direct communication, added an easy-to-use inquiry form, and set up essential SEO features to improve visibility in local searches. These enhancements made the website both efficient and user-friendly.
Testing & Final Launch
Before going live, I conducted thorough testing to ensure a seamless user experience across all devices. This included checking responsiveness, fixing layout inconsistencies, and optimizing performance. I also tested all forms, links, and interactive elements to ensure they worked flawlessly.
Once everything was polished, I guided the client through the final review and made necessary refinements. After approval, I deployed the website, ensuring a smooth transition to the live environment.
Conclusion
The new website gave Shubhakaryam Hospitalities a strong online presence, setting them apart from competitors still relying on outdated designs and social media. They received a site that truly speaks to their customers showcasing their journey, expertise, gallery, and wide range of services. Clients praised its elegant look, smooth navigation, and ease of booking, reinforcing the brand’s premium image.
With improved SEO and a well-structured portfolio, the website now serves as a powerful tool to attract high-value clients, positioning them as a top-tier event and catering service in Hyderabad and Warangal.
Next Project
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